Alors que plusieurs grandes soci\u00e9t\u00e9s m\u00e9diatiques d\u2019Am\u00e9rique du Nord sont menac\u00e9es de faillite, environ 150 personnes provenant des trois secteurs des m\u00e9dias du Syndicat des communications d\u2019Am\u00e9rique se sont r\u00e9unies pendant trois jours \u00e0 Baltimore, afin de trouver des fa\u00e7ons novatrices de faire face \u00e0 la crise, et de mettre au point de nouveaux mod\u00e8les d\u2019affaires pour les entreprises priv\u00e9es de l\u2019industrie. <\/p>\n
\u00ab La conf\u00e9rence nous a donn\u00e9 \u00e0 r\u00e9fl\u00e9chir et nous a inspir\u00e9 en m\u00eame temps, \u00bb dit Lise Lareau, pr\u00e9sidente de la Guilde canadienne des m\u00e9dias, qui a assist\u00e9 en compagnie de 12 membres de la GCM \u00e0 la conf\u00e9rence, intitul\u00e9e l\u2019Avenir de l\u2019industrie des m\u00e9dias.<\/p>\n
\u00ab Nous avons appris comment les gens s\u2019occupent des faillites, de la formation et des mod\u00e8les alternatifs de propri\u00e9t\u00e9. Et, ce qui est peut-\u00eatre le plus important, nos coll\u00e8gues nous ont racont\u00e9 comment ils luttent pour faire adopter des lois pouvant b\u00e9n\u00e9ficier aux travailleurs dans le contexte de la nouvelle administration d\u2019Obama, aux \u00c9tats-Unis. Une grande partie de ces exp\u00e9riences s\u2019appliquent \u00e9galement \u00e0 notre situation au Canada, compte tenu de notre propre contexte politique. \u00bb<\/p>\n
Plusieurs th\u00e8mes ont fait surface au cours de la conf\u00e9rence. Les recettes publicitaires li\u00e9es \u00e0 l\u2019Internet sont inf\u00e9rieures aux recettes publicitaires perdues au sein des publications traditionnelles des soci\u00e9t\u00e9s m\u00e9diatiques ax\u00e9es sur les journaux. La r\u00e9cession actuelle aggrave la chute de recettes des petites annonces et des annonces publicitaires, et personne ne sait quand ou si ces pertes seront r\u00e9cup\u00e9r\u00e9es. <\/p>\n
Un grand nombre de conglom\u00e9rats m\u00e9diatiques (Tribune, Gannett, Canwest, Quebecor) se sont beaucoup d\u00e9velopp\u00e9s au cours de la derni\u00e8re d\u00e9cennie, rachetant des plus petites propri\u00e9t\u00e9s m\u00e9diatiques et accumulant ainsi des dettes importantes. Les organismes de r\u00e9glementation n\u2019ont pas tenu compte des avertissements, prononc\u00e9s par des syndicats et des organismes communautaires, au sujet de cette tendance et des dangers de tol\u00e9rer une propri\u00e9t\u00e9 plus concentr\u00e9e. Leurs dettes ont continu\u00e9 d\u2019augmenter et, malgr\u00e9 des mises \u00e0 pied et des compressions au niveau du contenu, les revenus sont \u00e0 la baisse et la valeur de leurs biens a diminu\u00e9. Depuis. la chute du march\u00e9 boursier compromet maintenant l\u2019avenir de certains. <\/p>\n
Les participants \u00e0 la conf\u00e9rence se sont mis d\u2019accord sur le fait qu\u2019il faut trouver une meilleure voie pour assurer la survie de l\u2019industrie de l\u2019information, une des pierres angulaires de la d\u00e9mocratie nord-am\u00e9ricaine. <\/p>\n
\u00ab Il nous faut de nouvelles strat\u00e9gies au niveau du capital, \u00bb a d\u00e9clar\u00e9 Larry Cohen, pr\u00e9sident du SCA, lors du dernier discours de la conf\u00e9rence. \u00ab Il faut investir dans la collecte d\u2019informations de qualit\u00e9 et traiter l\u2019information comme un service public. \u00bb<\/p>\n
\u00ab Nous devons discuter de la rupture entre la publicit\u00e9 et le contenu, \u00bb a ajout\u00e9 M. Cohen, qui a sugg\u00e9r\u00e9, en guise de solution, un m\u00e9lange de financement public et priv\u00e9 pour les soci\u00e9t\u00e9s m\u00e9diatiques. \u00ab Les patrons ne le feront pas. C\u2019est \u00e0 nous de montrer le chemin. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"
Alors que plusieurs grandes soci\u00e9t\u00e9s m\u00e9diatiques d\u2019Am\u00e9rique du Nord sont menac\u00e9es de faillite, environ 150 personnes provenant des trois secteurs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[278,1],"tags":[],"workplace":[244],"class_list":["post-17829","post","type-post","status-publish","format-standard","hentry","category-action-politique","category-nouvelles","workplace-gcm"],"acf":[],"yoast_head":"\n