{"id":17833,"date":"2011-05-30T00:00:00","date_gmt":"2011-05-30T00:00:00","guid":{"rendered":"http:\/\/cmg.ca\/fr\/2011\/05\/30\/une-campagne-menee-a-kingston-dans-le-but-de-redonner-au-whig-standard-ses-lettres-de-noblesse-2\/"},"modified":"2023-06-03T15:13:24","modified_gmt":"2023-06-03T19:13:24","slug":"une-campagne-menee-a-kingston-dans-le-but-de-redonner-au-whig-standard-ses-lettres-de-noblesse-2","status":"publish","type":"post","link":"https:\/\/cmg.ca\/fr\/nouvelles\/une-campagne-menee-a-kingston-dans-le-but-de-redonner-au-whig-standard-ses-lettres-de-noblesse-2\/","title":{"rendered":"Une campagne men\u00e9e \u00e0 Kingston dans le but de redonner au Whig-Standard ses lettres de noblesse"},"content":{"rendered":"

Une vaste initiative publicitaire viendra certes placer le quotidien Kingston Whig-Standard au coeur de l’actualit\u00e9 locale. Jadis v\u00e9n\u00e9r\u00e9e par ses lecteurs, la publication avait \u00e9t\u00e9 r\u00e9cemment rebaptis\u00e9e \u00ab Sous-Standard \u00bb, son niveau de qualit\u00e9 ayant passablement chut\u00e9. Le message au coeur de la campagne, soit \u00ab Make It Great! \u00bb (\u00ab \u00c9levons notre Standard! \u00bb) tapisse la ville sur les panneaux-r\u00e9clame, les affiches sur les transports en commun, dans les publicit\u00e9s radio, dans divers d\u00e9pliants, sur le site Web GreatWhig.ca<\/u><\/a> ainsi que sur une page Facebook.<\/p>\n

Pierre Karl P\u00e9ladeau, t\u00eate dirigeante de l’empire Quebecor, devra donc faire face au m\u00e9contentement exprim\u00e9 par nombre de lecteurs et annonceurs, qui d\u00e9plorent le d\u00e9clin significatif qu’a connu le quotidien sous sa gouverne. Ces gens feront parvenir des courriels ainsi qu’une p\u00e9tition exigeant que Quebecor \u00ab consacre au Whig-Standard les ressources appropri\u00e9es, afin que Kingston puisse \u00e0 nouveau b\u00e9n\u00e9ficier d’un journal digne de notre belle et grande ville \u00bb. <\/p>\n

Le directeur adjoint du SCA Canada Martin O’Hanlon a initi\u00e9 ce projet l’automne dernier, et supervise sa mise en oeuvre depuis maintenant six mois. La direction du Kingston Typographical Union (KTU), le syndicat repr\u00e9sentant les employ\u00e9s du Whig-Standard, a appuy\u00e9 l’initiative avec enthousiasme, mettant d’embl\u00e9e ses instigateurs en contact avec divers leaders et militants locaux qui ont eux aussi donn\u00e9 leur aval \u00e0 la campagne.<\/p>\n

\u00ab Il est question ici d’une lutte commune pour r\u00e9instaurer des standards \u00e9lev\u00e9s de qualit\u00e9 en mati\u00e8re d’informations et d’emplois, et non d’un conflit entre le syndicat et la direction, explique O’Hanlon. Nos efforts visent \u00e0 ce que tous puissent en profiter. Il nous faut donc convaincre Quebecor que le fait d’investir dans le journal et de s’investir \u00e0 maintenir des emplois locaux ne peut qu’avoir des retomb\u00e9es positives au niveau du lectorat, des employ\u00e9s, de la d\u00e9mocratie \u2014 et des profits. \u00bb <\/p>\n

Paul Schliesmann, journaliste au quotidien depuis de nombreuses ann\u00e9es et vice-pr\u00e9sident du KTU, affirme de son c\u00f4t\u00e9 qu’il s’agit d’un ultime effort pour renverser la vapeur. \u00ab Ce projet constitue mon dernier espoir pour le Whig-Standard \u00bb, dit-il. <\/p>\n

Comme le souligne le mat\u00e9riel promotionnel de la campagne, il fut un temps o\u00f9 le Whig-Standard comptait parmi les meilleurs quotidiens publi\u00e9s dans une petite municipalit\u00e9 canadienne. Le journal s’est vu d\u00e9cerner de nombreux prix nationaux pour son journalisme d’enqu\u00eate. Il proposait nombre d’articles de fond sur divers enjeux propres \u00e0 la ville de Kingston, tout en \u00e9tant une plateforme de discussion aux multiples points de vue sur des questions d’envergure locale ou nationale.<\/p>\n

Or, au cours des derni\u00e8res ann\u00e9es, et particuli\u00e8rement depuis que Quebecor en est devenue propri\u00e9taire, le niveau de qualit\u00e9 qui jadis faisait du Whig-Standard une grande fiert\u00e9 pour Kingston a chut\u00e9 de fa\u00e7on spectaculaire \u2014 et les lecteurs comme les annonceurs n’en sont que trop conscients. <\/p>\n

Les signataires de la p\u00e9tition, qui sera exp\u00e9di\u00e9e tant \u00e0 P\u00e9ladeau qu’\u00e0 l’\u00e9diteur du quotidien Ron Laurin, exigeront que \u00ab Quebecor consacre au Whig-Standard les ressources appropri\u00e9es, afin que Kingston puisse \u00e0 nouveau b\u00e9n\u00e9ficier d’un journal digne de notre belle et grande ville. \u00bb<\/p>\n

Alec Ross, militant de longue date \u00e0 Kingston qui a \u00e9norm\u00e9ment \u00e0 coeur la qualit\u00e9 du Whig-Standard, agit \u00e0 titre de coordonnateur de la campagne pour le SCA Canada. Un mandat a \u00e9t\u00e9 confi\u00e9 \u00e0 une firme locale pour la conception et l’\u00e9laboration du site Web, qui comporte notamment des t\u00e9moignages vid\u00e9o livr\u00e9s par des r\u00e9sidents locaux. Ces derniers font part \u00e0 leur fa\u00e7on des cons\u00e9quences des d\u00e9cisions corporatives de Quebecor. <\/p>\n

Parmi ces gens, l’on retrouve Rob Baker du groupe musical canadien The Tragically Hip, le pr\u00e9sident de la University Hospitals Kingston Foundation Richard Kizell, de m\u00eame que divers enseignants, gens d’affaires, politiciens, auteurs et anciens journalistes au Whig-Standard. <\/p>\n

Lawrence Scanlan, anciennement \u00e0 l’emploi du Whig-Standard, \u00e9voque les beaux jours du quotidien tout en manifestant une profonde tristesse pour la tournure des \u00e9v\u00e9nements. Il compte parmi les nombreux journalistes d\u00e9vou\u00e9s \u00e0 leur travail qui constatent avec d\u00e9sarroi que leur profession, jadis noble, a \u00e9t\u00e9 passablement ternie par une entit\u00e9 corporative qui tient davantage \u00e0 v\u00e9hiculer sa propre id\u00e9ologie politique qu’\u00e0 servir les int\u00e9r\u00eats du public \u2014 soit le r\u00f4le premier de tout quotidien qui se respecte. <\/p>\n

En effet, Sun Media, propri\u00e9t\u00e9 de Quebecor, a \u00e9tendu sa politique de droite jusque dans ses quotidiens et autres avenues de diffusion afin d’imposer sa propre vision tout en \u00e9touffant les points de vue divergents. Les journaux que poss\u00e8de l’entreprise sont parsem\u00e9s d’articles qui r\u00e9pandent l’\u00e9vangile selon Quebecor, tout en effleurant \u00e0 peine les sujets d’int\u00e9r\u00eat local qu’ils pr\u00e9tendent couvrir. <\/p>\n

La centralisation de divers services tels que les abonnements et les ventes publicitaires ont men\u00e9 \u00e0 l’abolition de nombre d’emplois au sein de Sun Media, en plus d’amoindrir le lien de proximit\u00e9 qui unit les publications et les collectivit\u00e9s qu’elles sont sens\u00e9es desservir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une vaste initiative publicitaire viendra certes placer le quotidien Kingston Whig-Standard au coeur de l’actualit\u00e9 locale. 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