{"id":20139,"date":"2012-04-10T10:05:41","date_gmt":"2012-04-10T14:05:41","guid":{"rendered":"http:\/\/www.cmg.ca\/fr\/?p=20139"},"modified":"2023-06-03T15:12:10","modified_gmt":"2023-06-03T19:12:10","slug":"donner-cest-donner","status":"publish","type":"post","link":"https:\/\/cmg.ca\/fr\/nouvelles\/donner-cest-donner\/","title":{"rendered":"Donner c’est donner"},"content":{"rendered":"

La valeur de l’information constitue l’un des points majeurs de l’avenir du journalisme. Quand personne ne voudra plus payer pour \u00eatre inform\u00e9, restera-t-il encore des gens pour produire du contenu?<\/p>\n

Cette id\u00e9e revient p\u00e9riodiquement, chaque fois que l’on sabre dans des services ou dans le budget des entreprises de presse. Les r\u00e9centes compressions de 10 pour cent \u00e0 Radio-Canada<\/a> n’en sont que le plus r\u00e9cent exemple.<\/p>\n

Histoire de financer leur entreprise autrement, certains groupes ont revu leurs m\u00e9thodes. C’est le cas du\u00a0Huffington Post qui compte sur un noyau tr\u00e8s restreint de journalistes pay\u00e9s et de plusieurs collaborateurs blogueurs p\u00e9riph\u00e9riques b\u00e9n\u00e9voles.<\/p>\n

L’id\u00e9e \u00e9tait claire d\u00e8s le d\u00e9but et a \u00e9t\u00e9 r\u00e9p\u00e9t\u00e9e par Arianna Huffinton \u00abLe blogue n’a rien \u00e0 voir avec le journalisme professionnel,\u00a0c’est l’expression de soi<\/a>\u00bb, disait-elle lors du lancement de son site \u00e0 Montr\u00e9al en f\u00e9vrier\u00a02012.<\/p>\n

Sauf que, m\u00eame si l’entente initiale \u00e9tait claire, cela n’a pas emp\u00each\u00e9 d’anciens collaborateurs \u00e0 revenir sur cette id\u00e9e du \u00abdon de soi\u00bb, lorsque Huffington Post a \u00e9t\u00e9\u00a0achet\u00e9 par\u00a0AOL au co\u00fbt de 315 millions de dollars. Ceux qui ont enrichi la machine par leur contenu en sont venus \u00e0 se dire \u00abn’y a-t-il pas un petit peu de moi dans ces 315 millions\u00bb?<\/p>\n

La chose s’est rendue en Cour f\u00e9d\u00e9rale \u00e0 New York o\u00f9 le\u00a0juge John Koeltl a tranch\u00e9 <\/a>… en faveur de l’entreprise. D\u00e8s le d\u00e9part, le Huffington Post avait annonc\u00e9 ses couleurs : pas de r\u00e9mun\u00e9ration pour les blogueurs qui profitent d’une visibilit\u00e9.<\/p>\n

Il s’agit donc d’une victoire pour l’entreprise de presse encore jeune, mais aussi d’une le\u00e7on pour les producteurs de contenu : donner c’est donner, en affaires, on ne revient pas sur sa parole. Par contre, manifestement, il existe encore des gens int\u00e9ress\u00e9s au contenu et qui sont pr\u00eats \u00e0 payer des millions pour en profiter et l’exploiter. La gratuit\u00e9 ?<\/p>\n

-30-<\/p>\n

Lise Millette est membre de la Guilde canadienne des m\u00e9dias et journaliste \u00e0 La Presse Canadienne.<\/p>\n","protected":false},"excerpt":{"rendered":"

La valeur de l’information constitue l’un des points majeurs de l’avenir du journalisme. Quand personne ne voudra plus payer pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[278,35,1],"tags":[122,107,281],"workplace":[246],"class_list":["post-20139","post","type-post","status-publish","format-standard","hentry","category-action-politique","category-blogues-et-infolettres","category-nouvelles","tag-compressionsradcan","tag-medias","tag-presse-citron","workplace-radio-canada-cbc"],"acf":[],"yoast_head":"\nDonner c'est donner - Guilde canadienne des m\u00e9dias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmg.ca\/fr\/nouvelles\/donner-cest-donner\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donner c'est donner - Guilde canadienne des m\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"La valeur de l’information constitue l’un des points majeurs de l’avenir du journalisme. 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