{"id":27853,"date":"2016-07-14T20:51:07","date_gmt":"2016-07-15T00:51:07","guid":{"rendered":"http:\/\/www.cmg.ca\/fr\/?p=27853"},"modified":"2023-06-03T14:53:51","modified_gmt":"2023-06-03T18:53:51","slug":"un-examen-approfondi-de-la-strategie-2020-de-hubert-lacroix","status":"publish","type":"post","link":"https:\/\/cmg.ca\/fr\/nouvelles\/un-examen-approfondi-de-la-strategie-2020-de-hubert-lacroix\/","title":{"rendered":"Un examen approfondi de la strat\u00e9gie 2020 de Hubert Lacroix"},"content":{"rendered":"

Au cours des deux derni\u00e8res ann\u00e9es, alors que nous nous efforcions de comprendre la strat\u00e9gie 2020 du chef de la direction de CBC\/Radio-Canada \u2013 strat\u00e9gie mettant exclusivement l\u2019accent sur la promotion de la pr\u00e9sence num\u00e9rique\u00a0de CBC\/Radio-Canada tout en s\u2019accompagnant de coupes claires dans les actualit\u00e9s et la programmation t\u00e9l\u00e9visuelles ainsi que de la mise \u00e0 l\u2019\u00e9cart de la radio \u2013 un grand nombre d\u2019entre vous nous ont convi\u00e9s \u00e0 nous exprimer plus ouvertement au sujet de ce changement soudain de priorit\u00e9s, en grande partie inexpliqu\u00e9, qui s\u2019est traduit par un nombre record de licenciements (un membre de la Guilde sur quatre est touch\u00e9).<\/p>\n

Au d\u00e9part, dans nos propres rangs, certains de mes coll\u00e8gues se sont montr\u00e9s r\u00e9ticents \u00e0 critiquer la vision de M. Lacroix pour diverses raisons, dont le manque de renseignements v\u00e9ritables. Au cours des mois qui ont suivi, cependant, nous avons vu un nombre croissant d\u2019analystes des m\u00e9dias s\u2019en prendre \u00e0 la strat\u00e9gie 2020 d\u2019Hubert Lacroix, en se demandant, comme nous-m\u00eames, si cette strat\u00e9gie soi-disant \u00ab\u00a0\u00e9clair\u00e9e\u00a0\u00bb de soutien \u00e0 la technologie num\u00e9rique ou cette tentative pr\u00e9tendument \u00ab\u00a0r\u00e9fl\u00e9chie\u00a0\u00bb d\u2019avancement du radiodiffuseur public n\u2019\u00e9tait pas plut\u00f4t une excuse pour effectuer des compressions et r\u00e9duire les effectifs.<\/p>\n

La question continue d\u2019\u00eatre br\u00fblante, puisque M. Lacroix\u00a0s\u2019efforce de promouvoir sa strat\u00e9gie aupr\u00e8s de la nouvelle ministre du Patrimoine M\u00e9lanie Joly \u2013 dont il fut le patron dans le priv\u00e9 au sein du cabinet Stikeman Elliott de Montr\u00e9al (sp\u00e9cialis\u00e9 dans les fusions et acquisitions) avant d\u2019\u00eatre nomm\u00e9 \u00e0 la t\u00eate de CBC\/Radio-Canada. Mme Joly semble se rallier aux vues de M.\u00a0Lacroix, qui privil\u00e9gie les plateformes mobiles pour le radiodiffuseur public national, sans remettre en question ni les coupes consid\u00e9rables affectant la capacit\u00e9 de production de CBC\/Radio-Canada et son r\u00f4le traditionnel\u00a0de cr\u00e9ateur d\u2019\u00e9missions originales et non de distributeur de programmation faite \u00e0 l\u2019ext\u00e9rieur, ni le manque de v\u00e9ritable soutien financier ou autre pour les actualit\u00e9s et la programmation locales et r\u00e9gionales. N\u00e9anmoins, la r\u00e9vision compl\u00e8te des politiques canadiennes des m\u00e9dias et de la culture \u2013 y compris la Loi sur la radiodiffusion<\/em> \u2013 lanc\u00e9e par la ministre<\/a> est en cours et nous aurons l\u2019occasion d\u2019exprimer nos pr\u00e9occupations d\u2019ici la fin de l\u2019ann\u00e9e.<\/p>\n

C\u2019est pourquoi je vous recommande vivement de lire\u00a0l\u2019article de Gregory Taylor, professeur de communications, m\u00e9dias et cin\u00e9ma \u00e0 l\u2019Universit\u00e9 de Calgary intitul\u00e9 Dismantling the public airwaves: Shifting Canadian public broadcasting to an online service<\/a>, dans lequel il passe au crible le plan strat\u00e9gique 2020.<\/p>\n

Taylor doute que cette \u00ab\u00a0refonte radicale\u00a0\u00bb et cette promotion \u00e9nergique des nouvelles plateformes habilitent CBC\/Radio-Canada \u00e0 s\u2019acquitter de son mandat de m\u00e9dia de service public, et que cette course \u00e0 la \u00ab\u00a0mobilit\u00e9\u00a0\u00bb soit appropri\u00e9e \u00e0 l\u2019heure actuelle, alors qu\u2019il est clair, preuves \u00e0 l\u2019appui, que la grande majorit\u00e9 des Canadiens continuent de se fier aux \u00e9missions t\u00e9l\u00e9vis\u00e9es, y compris des \u00e9missions d\u2019actualit\u00e9s et d\u2019information. Il cite notamment des donn\u00e9es de la Grande-Bretagne montrant que dans ce pays, la t\u00e9l\u00e9vision repr\u00e9sentait 85\u00a0% du visionnement audio-visuel et qu\u2019on ne s\u2019attend pas \u00e0 la disparition de la radiodiffusion traditionnelle – si disparition il y a – avant 2030.<\/p>\n

Dans cet article, M. Taylor affirme que \u00ab\u00a0<\/em>Le radiodiffuseur public national est en train de s\u2019engager \u00e0 fond dans un \u00e2ge de post-radiodiffusion, alors qu\u2019il est manifeste que la radiodiffusion se porte bien\u00a0\u00bb, ajoutant\u00a0que \u00ab\u00a0\u00c0 bien des \u00e9gards, [la strat\u00e9gie 2020] facilite les compressions impos\u00e9es par le gouvernement et limite la port\u00e9e du diffuseur public national, tout cela sous couvert d\u2019avancement du num\u00e9rique\u00a0<\/em>\u00bb.<\/p>\n

Taylor pr\u00e9vient que cette attitude \u00ab\u00a0portera atteinte, au moins dans un avenir pr\u00e9visible, \u00e0 [la capacit\u00e9 de CBC\/Radio-Canada] \u00e0 offrir un service universel aux Canadiens et \u00e0 remplir ses obligations, en faisant remarquer [qu\u2019il] existe d\u00e9j\u00e0 des preuves tangibles du caract\u00e8re pr\u00e9matur\u00e9 du passage [de CBC\/Radio-Canada] au monde virtuel\u00a0\u00bb.<\/p>\n

Taylor souligne \u00e9galement le fait navrant qu\u2019au palmar\u00e8s des radiodiffuseurs publics les moins financ\u00e9s des principaux pays occidentaux, CBC\/Radio-Canada se classe en troisi\u00e8me position. Il s\u2019agit d\u2019ailleurs l\u00e0 d\u2019un fait que la Guilde continue \u00e0 s\u2019efforcer de porter dans le champ politique.<\/p>\n

De toute \u00e9vidence, la Guilde partage le scepticisme de M. Taylor au sujet de la vision de M. Lacroix. Notre d\u00e9sabusement persistant \u00e0 l\u2019\u00e9gard de\u00a0sa gouvernance nous a conduits \u00e0 demander le r\u00e9examen de sa strat\u00e9gie 2020 (mai 2015) et \u2013 en commun avec nos coll\u00e8gues de Radio-Canada du Qu\u00e9bec et de Moncton \u2013 sa d\u00e9mission.<\/p>\n

\u00c0 l\u2019heure o\u00f9 nous nous pr\u00e9parons pour une nouvelle ann\u00e9e de discussions importantes sur l\u2019avenir de CBC\/Radio-Canada et des m\u00e9dias au Canada, je vous engage instamment \u00e0 lire l\u2019analyse de M. Taylor.<\/p>\n

Carmel<\/p>\n

Carmel Smyth,
\nPr\u00e9sidente de la Guilde<\/p>\n","protected":false},"excerpt":{"rendered":"

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